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SEO business support SEO (Search Engine Optimization) is a series of internet marketing techniques that ensure a strong online presence for corporate websites. Modern business practices are pushing corporate websites to their full potential, transforming them from mere online business cards into powerful tools for marketing and customer acquisition.
advantages Although the main goal of SEO is to make company websites more discoverable when a prospect searches for certain keywords (i.e.
One of the most important additional benefits is that SEO is more cost effective than any other type of internet marketing. SEO strategies grow from the initial time and energy invested in them to work passively later; In other words, in the beginning a company works on SEO and later SEO works for the company and requires much less maintenance than other internet marketing tools.
SEO also affects other corporate media channels, such as: B. Social media profiles (and affect how search engines “see” them), and that influence is likely to increase in the future. This is due to the fact that search engine algorithms with increasingly refined algorithms are no longer perceived as just websites, but as part of a larger network of media of the respective company. This means that a lack of SEO also damages a company's position vis-à-vis other platforms, and good SEO strengthens them.
SEO applications for business As we have already mentioned, the main role of SEO techniques is to give you an edge on your competitors online. Today, this is more important than ever, as 80–85% of customers perform some sort of online information check before committing to a transaction, and this figure is very likely to increase. Accordingly, it is extremely rare for a company not to use SEO, as this would mean losing online presence and 80–85% of potential clients.
Besides boosting the online presence of a business, SEO can also be used for several other tasks. One of these is local search optimisation, used to enhance a company’s rankings in a specific location in order to promote it to customers in these locations in distinctive ways. This is especially relevant to businesses that have expanded into many foreign markets or have a substantial number of outlets within a large market.
http://www.confiduss.com/en/services/corporate/online/engine-optimization/